SEO ReExplored - The New Mantras after PANDA and PENGUIN by Biswas Amit

Author:Biswas, Amit [Biswas, Amit]
Language: eng
Format: epub, mobi
Published: 2013-03-04T05:00:00+00:00

2012

The year 2012 saw a number of algorithm updates, including the famous penguin updates. In January, Google announced a radical shift in personalization as a part of what Google named ‘Social Search’ - aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off personalization. Explaining the concept of ‘Social Search’ Google emphasized, an effective search process should not only consider the content, but also people and relationships. It introduced three new search-driven features.

· Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;

· Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,

· People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Together, these features combined to create what Google called “Search plus Your World”. Google affirmed, ‘search is simply better with your world in it, and we’re just getting started’. Here is a link to the video that explains the concepts around Search Plus.

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